The fourth edition of the COMARP Forum brought together nearly 500 participants in Maputo to discuss communication, marketing and public relations. Professionals, students, entrepreneurs, businesses and public-sector representatives explored how these fields can help bring major projects closer to communities and strengthen Mozambique’s attractiveness.
Held at the Hotel Glória in Maputo, the COMARP Forum positioned itself as a space for reflection on the role of communication in the country’s economic transformation.
Discussions focused in particular on the relationship between major economic projects and local communities, with professionals from organizations including TotalEnergies, Girl Move Mozambique, the Ports and Railways of Mozambique and the School of Journalism taking part.
The first panel, dedicated to bringing major economic projects closer to communities, placed communication beyond its traditional role of simply disseminating messages. Discussions explored ways to foster greater dialogue and understanding around projects contributing to the country’s development.
Marketing, Communication and the Mozambique Brand
The second key discussion focused on another question: how can communication and marketing help attract investment, tourism and business to Mozambique? Moderated by Ulce Cuco, the discussion with Lizete Mangueleze and Danilo Nhantumbo placed communication within a broader perspective of competitiveness and territorial attractiveness.
The development of the “Mozambique brand” therefore emerges as an issue that extends beyond tourism promotion to encompass the country’s economic and institutional image. This approach reflects a broader evolution in the role of communication and marketing professionals across Africa. Their work is no longer limited to promoting an organization, product or destination, but can also contribute to how a territory is perceived, understood and valued.
Professionals at the Heart of the Ecosystem
The Forum also highlighted the contribution of professionals across the sector. The presence of public officials, business leaders, academics, students and practitioners created a space for dialogue between different components of Mozambique’s communication and marketing ecosystem.
Another notable moment was the presentation of a copy of “The Mozambican Dictionary of Public Relations”, published by Leandro Paul, to Secretary of State for Tourism Fredson Bacar. The book was also distributed to participants, reinforcing the professional and educational dimension of the event.
An Event Gaining Momentum
With nearly 500 participants at its fourth edition, the COMARP Forum is establishing itself as a gathering dedicated to communication, marketing and public relations professionals in Mozambique.
Beyond the panels and networking opportunities, the event highlights a question relevant to many African markets: how can communication become a genuine driver of development, capable of bringing institutions and communities closer together, supporting businesses and strengthening a country’s attractiveness?
In Mozambique, the COMARP Forum aims to pursue this reflection over time, with particular attention to professionals and ideas capable of contributing to the development of the Mozambique brand.
